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Toys ‘R’ Us marked the grand opening of its first freestanding location in the Chicago area with much fanfare on Saturday.
Shoppers packed Harlem Irving Plaza in suburban Norridge, hoping to be one of the first 50 guests to receive a gift bag. The 10,000-square-foot store held a ribbon-cutting ceremony featuring an appearance by Geoffrey the Giraffe, face painting, balloon twisting and more.
The store, which officially opened at 10 a.m. Saturday, is located at 4104 North Harlem Ave. in Norridge.
The new location is a “modern retail concept” with an immersive shopping experience that includes popular toys and brands such as LEGO, Barbie, Hot Wheels, Nerf, Paw Patrol and more, according to a press release.
The opening follows several tumultuous years for the chain that included bankruptcy in 2018 and the arrival of Macy’s pop-ups. on a national scale in 2022.
Toys “R” Us plans to open up to 24 units iconic independent stores under current plans.
In addition to pop-ups inside Macys, the new store joins Toys “R” Us in mall of america, a store in New Jersey at the American Dream megamall and a store inside the Dallas Fort Worth airport.
Local
Earlier this year, the children’s clothing and goods store “R” Babies’ About Uswhich also closed in 2018, announced it would open 200 stores nationwide within the Kohl’s department store.
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